Founded in 1979, we have come a long way from our roots in Al-Ras. Under the guidance and leadership of Mr. Bhagwandas Pagarani, today we serve over 270 stores across the Middle East.

Our first showroom was established in Al-Ras, now the biggest wholesale market in the UAE. Earlier known as Al-Ras Cosmetics Trading LLC, our commitment to customers helped us grow rapidly and steadily. In 1989, a bigger and more innovative showroom was added to the portfolio in the heart of the cosmetic wholesale market at Deira Gold Souq, allowing us to serve buyers from other GCC countries as well.

In 2001, our expansion plans were geared to catering the multiple needs of our customers, who valued our work ethics and dedication to on-time business. This led to the inception of Vivek Impex, our own cloth factory in India, to design and weave a wide range of products with strict quality control measures.

In 2008, we re-branded ourselves as Al-Ras Emirates General Trading LLC to reflect our growth from a cosmetic company to one that caters to a whole array of lifestyle products for retail and hospitality. Our new brand, Bed Bath Living, also portrays our wide range across categories.

Today, our reputation stands for serving our customers with a variety of options and a well-focused pricing strategy across product lines. But we find pride in the fact that we have been able to serve over 52 million satisfied customers with great quality products at even better prices.

Commitment to growth

We believe that to build great products, you need to give attention to even the smallest production details. Hence, Management to the Core has been the company mantra ever since its inception. It ensures that our team members are involved in every aspect of their role, no matter how big or small, hence improving the team’s skill and efficiency which ultimately result in a higher-grade product.

Production – From raw materials to finished products, the management is actively involved in every step of the production process, from sourcing raw materials to quality control.

Logistics – We only partner with reputed transporters to ensure that quality doesn’t suffer while in transit and hygiene standards are maintained.

Merchandising – Our stores and showrooms are well-planned for a memorable customer experience. Aspects like branding, displays and security are also taken care of at the concept stage.